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Be An Original, Avoid the VRU
by Michael Cross
of Cutting Edge Image Consultants
February 7th, 2006
Whenever I give fashion advice, the primary aspect I stress is that guys must have a personal style. For women it’s different, they always have the “look of the season.” For guys, there is no “look” or “season,” and as a result less rules for them to follow. With less rules come less fashion mistakes. When guys start to dip their toe in the pool of fashion, trying to catch that “look of the season” disaster is inevitable.
The wheels of men’s style turn so slowly that rarely does any one item of clothing look too dated. However, every so often a look or item will creep up and explode in popularity to the point where it looks ridiculous in a years time.
Right now there is a look going around that is total fashion poison. I call it the “Velvet Rope Uniform.” You’ve all seen it in some shape or form. The defining factor is the colorful, stripped, button-down shirt, worn untucked.
If you don’t know what I’m talking about, drive past any club in America on Saturday night and look at the guys waiting in line to get in. Guaranteed 80% will be dressed in some form of the VRU.
Other items that define the VRU:
Designer Bootcut jeans- These are essential to the VRU. They are usually from Seven, True Religion, or Paper Denim & Cloth. Guys that rock the VRU don’t know how to buy their size, so usually their jeans are too short, “hovering” right about the shoe.
Black leather lace up shoes- Fine for the office, dorky for a night out. Bootcut jeans call for a ‘heavier” shoe, like a boot or a sneaker. Most leather dress shoes are too “delicate” to be worn with jeans. It throws off the whole balance of the outfit.
Gelled hair- Ease up on the slickness Rico Suave. Try using a dab of pomade instead. It provides good hold without the hardness.
Leather Blazer- I can’t believe people still wear these. Maybe they were cool in the 80’s when Burt Reynolds wore them, as for today, a HUGE no.
Ironic Tee Shirt- The “Getting Lucky in Kentucky” shirt was funny for about 5 minutes. It’s dead now, so leave it alone. VRU guys will sometimes swap out their striped shirts for these; but don’t let that fool you.
Now that you know what defines the VRU, avoid it at all costs or else end up looking like a total fashion victim. There is no fashion in menswear, no “look of the season.” Every once in a while one will emerge, and the latest happens to be the Velvet Rope Uniform.
Strive for personal style and I guarantee you won’t laugh when you look at pictures of yourself in 10 years. Think about how we look at pictures of Sinatra, James Dean, and Steve McQueen from 30+ years ago and think… damn, he was a cool guy.
No reason why you can’t do this for yourself. That is my challenge to you.
Michael Cross
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